Hi, I'm James, a product designer who believes good design starts with a conversation.
A sleep app for college students. We interviewed fifteen of them, ranked roughly forty features on feasibility against impact, and landed on a loop that ends in an action rather than a chart: every night's score produces one small challenge, and completing it buys something you can see.
A shopping app with no feed. Cura shows one brand a day and judges it on facts (price, materials, reviews from every source), so taste gets built rather than sold. Sole designer over three months, from interviews to a working build.
Four physical buttons that strap to a steering wheel spoke, so drivers run their infotainment without looking away from the road. Researcher on a team of five. Testing killed our dashboard dock after eight of thirteen testers called it too large, so the product moved onto the wheel.
An AI chat tool that recommends manageable tasks to help creatives of color prevent burnout. Four weeks with BRIDGEGOOD. I owned the design system, the visual direction, and every word Polo says.